If you’re anybody in the music business, or you’re trying to be somebody in the music business, the VMAs is a great place to make a scene and get people talking about you. And while Lil Wayne probably won’t show up in a meat dress, he is going to create a buzz by releasing his newest album, Tha Carter IV, just minutes after the show.

MTV’s Video Music Awards will be held on Sunday, August 28, 2011, and just minutes after the host closes the show, you’ll be able to get your hands on a digital copy of it by going online. But if for some reason you’re disconnected on Sunday, you’ll still be able to get it at retail outlets the next day, Monday, August 29. For his eighth solo album, Lil Wayne has recruited some serious talent for this album, with the likes of Drake, John Legend, Rick Ross, Tech N9ne, and T-Nine all appearing on the album.

Talk of Tha Carter IV has been going on for some time and there was originally some question about what would actually happen to it. There was initially talk of packaging it as a double album along with Rebirth, another proposed project that includes many of Wayne’s leaked tracks, but Lil Wayne has been quick to dismiss any such notion. He’s proud of the album and says that the album has earned the right to stand on its own, and he has no doubt about it doing just that.

As for the creative marketing strategy to release it just moments after one of the biggest shows of the year? About that, Lil Wayne says, “I am extremely excited to be the first artist to utilize such an amazing idea. I hope that I can open the door for others.”

This entry was posted on Tuesday, August 23rd, 2011 at 4:59 pm and is filed under Concerts. You can follow any responses to this entry through the RSS 2.0 feed.